by Elissa Sard Pollack September 15, 2011 11:41 AM
The "This is not your father's Oldsmobile" campaign from 1988 simultaneously associated the General Motors brand with tradition, longevity and fundamental changes for the better.
Something similar can be said of today's pool pumps. They have a lot of the same things going for them, while the newest variable-speed technology ushers in a new era. It follows that a typical pool pump service call is, as the saying goes, not what it used to be.
When many of today's pool industry veterans were newbies in the pool service business, a typical pump repair involved replacing motor bearings, capacitors or switches. Cleaning out the pump basket on older pumps meant undoing stubborn knobs or clamps. Service techs carried specialty tools, some homemade, and rusty set screws and bolts would break on the job.
We tend to think of the pool industry in terms of construction and maintenance or perhaps sanitizing, but it's the water itself that people like; it's what they're truly paying for — the joy of immersion in fresh, clean water.
If that's the real product, then helping to maintain the supply must be considered a core business interest. And in recent years, the supply of water in some areas of North America has become a cause for concern. Limited water stocks have always been an issue in the American Southwest, but the past decade has seen that traditional zone stretch far to the east.
According to a report on July 12 by the United States Drought Monitor, nearly 30 percent