James Atlas

James Atlas

James Atlas, an 22-year veteran of the swimming pool industry, is the owner and co-principal of Platinum Poolcare Ltd., a residential swimming pool construction, renovation and maintenance company with service to several commercial aquatic properties including the Bulls, Bears and White Sox training facilities.

Platinum Poolcare Owner James Atlas came to the pool industry after three years of options trading after college, cashing in his chips to work with father Ronald Atlas, owner of Paragon Pools, a commercial pool construction and design company. An entrepreneur at heart, Atlas quickly started up an off–shoot company, Fountain Technologies, through which he designed and constructed water features for luxury residential and commercial properties.

When his brother took over that company, Atlas founded Pool Watch, a management company servicing recreational pools with lifeguard staffing, facility openings, closings and general maintenance. He sold Fountain Technologies and Pool Watch in 1994 and 1995.

Looking to broaden his skill set in the pool servicing industry, Atlas went back to his family pool business, working as a project estimator for multi-million-dollar waterparks, competition pools, high-rise pools, and other large-scale projects.

After a few years, Atlas began receiving consistent inquiries from residential property owners interested in pool construction and servicing. With his father’s blessing, Atlas took the reigns on those new accounts and formed a new company called Platinum Aquatech.

Again looking to go off on his own, Atlas teamed up with Terry Smith, owner of Poolcare Aquatech, another partner company with Ronald Atlas which focused on the service and maintenance. The two companies merged, with Terry and James owning a fifty-fifty share in 2007, effectively becoming Platinum Poolcare Aquatech, Ltd.

Company Background

Platinum Poolcare Aquatech, Ltd., founded in 2007, and resulting from a merger of Platinum Aquatech, Ltd. (luxury swimming pool construction) and Poolcare Aquatech, Ltd.(service, repairs, renovations of swimming pools and spas), specializes in all aspects of pool design, construction and renovation with added focus on specialty aquatic features such as waterfalls, lazy rivers, rock water applications, statuary and other luxury waterscape amenities. The company also provides installation and maintenance services for its customers.

Platinum Poolcare has raised the standards of excellence in residential and commercial pools, spa and waterscape design and construction. We have a combined half-century of experience in building, servicing, maintaining, and renovating award-winning and nationally-recognized gunite pools throughout the greater Chicago area and other Midwest states.

Based in Wheeling, Ill., the company’s headquarters spans 10,000 square-feet of warehouse and office space with 46 trucks, 130 employees during peak season, and one of the industry’s largest onsite replacement parts inventory for quick fixes.

Platinum Poolcare has repeatedly graced the cover of various industry magazines, and has earned hundreds of awards for its designs. The company belongs to the prestigious, invitation-only Aquatech Society for professional pool builders.

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Monday, 14 August 2017 16:18

New Buffalo, MI Pool Builders

Platinum Pools is an inground swimming pool builder that builds custom inground swimming pools in New Buffalo, MI.  

Platinum Pools offers the following pool related services in New Buffalo, MI:

Inground pool design and construction

Swimming Pool maintenance

Landscape design for your backyard

Here is an example of an inground swimming pool that we have built in New Buffalo, MI.

 

new buffalo mi pool builders

 

 New Buffalo, MI Pool & Spa

This pool and spa in New Buffalo, Michigan features a raised spa with Ipe wood decking surround. The pool is 18’0” x 45’0”, and the spa is 8’0” x 10’0”. Both pool and spa have automatic safety covers with custom walk-on lid systems. The pool deck is planked limestone to look like hardwood flooring, and is perfectly accentuated by the Ipe spa surround. The pool coping is Valders Wisconsin Limestone in Buff color with a modified square edge. Both pool and spa have colored lighting. The swimming pool has an in-floor cleaning system and automation which allows the homeowner to control the system from his smart phone.

pool builder houzz new buffalo mi

 

 Platinum Pools has designed, built and serviced swimming pools not only in New Buffalo, MI but in most of the surrounded communities of New Buffalo, MI.

Platinum Pools has nearly 50 years of building and servicing swimming pools and spas in the Lake Geneva area including New Buffalo, MI. Every unique, high-end swimming pool design begins with a spark of desire. At Platinum Pools  we go to great lengths to get to know as much about our clients as possible. We devote an incredible amount of time collecting subtle details about our clients' desires - both in practical and in fantasy.

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Monday, 14 August 2017 06:00

Lake Geneva, WI Pool Builders

Platinum Pools is an inground swimming pool builder that builds custom inground swimming pools in Lake Geneva, WI.  

Platinum Pools offers the following pool related services in Lake Geneva, WI:

Inground pool design and construction

Swimming Pool maintenance

Landscape design for your backyard

Here is an example of an inground swimming pool that we have built in Lake Geneva, WI.

 

lake geneva wi pool builders

 

 Lake Geneva, WI Pool & Spa

This pool measures 20'0" x 42'0" and has a 6'0" x 9'0" spa inside the pool. Both the pool and spa have LED colored lighting. The pool has an automatic pool cover with a stone lid system. The coping is Limestone with a Buff color, eased edge detail. There is a sunshelf adjacent to the spa. The stone retaining wall is two-tiered.

pool builder houzz lake geneva wi

 

 Platinum Pools has designed, built and serviced swimming pools not only in Lake Geneva, WI but in most of the surrounded communities of Lake Geneva, WI.

Platinum Pools has nearly 50 years of building and servicing swimming pools and spas in the Lake Geneva area including Lake Geneva, WI. Every unique, high-end swimming pool design begins with a spark of desire. At Platinum Pools  we go to great lengths to get to know as much about our clients as possible. We devote an incredible amount of time collecting subtle details about our clients' desires - both in practical and in fantasy.

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Monday, 14 August 2017 16:11

Delavan, WI Pool Builders

Platinum Pools is an inground swimming pool builder that builds custom inground swimming pools in Delavan, WI.  

Platinum Pools offers the following pool related services in Delavan, WI:

Inground pool design and construction

Swimming Pool maintenance

Landscape design for your backyard

Here is an example of an inground swimming pool that we have built in Delavan, WI.

 

delevan wi pool builders

 

 Delavan, WI Pool & Spa

This beachfront swimming pool in Delavan, WI measures 16'0" x 28'0", and the hot tub is approximately 7'0" x 12'6" and is flush with the pool deck. The pool has an automatic swimming pool safety cover. The coping on both the pool and hot tub is Bluestone, and the decking consists of concrete pavers.

pool builder houzz delevan wi

 

 Platinum Pools has designed, built and serviced swimming pools not only in Delavan, WI but in most of the surrounded communities of Delevan, WI.

Platinum Pools has nearly 50 years of building and servicing swimming pools and spas in the Delevan area including Delevan, WI. Every unique, high-end swimming pool design begins with a spark of desire. At Platinum Pools  we go to great lengths to get to know as much about our clients as possible. We devote an incredible amount of time collecting subtle details about our clients' desires - both in practical and in fantasy.

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Monday, 14 August 2017 15:54

Yorkville, IL Pool Builders

Platinum Pools is an inground swimming pool builder that builds custom inground swimming pools in Yorkville, IL.  

Platinum Pools offers the following pool related services in Yorkville, IL:

Inground pool design and construction

Swimming Pool maintenance

Landscape design for your backyard

Here is an example of an inground swimming pool that we have built in Yorkville, IL.

 

yorkville il pool builders

 

 Yorkville, IL Pool & Spa

This freeform in ground swimming pool in Yorkville,IL measures approximately 22'0" x 42'0" and is 3'6" to 7'6" deep. Ample in-pool seating is provided by an 8'0" bench, a swim-up bench in the deep end, and a thermal shelf measuring 8'6" x 10'6". Water features include bubblers on the sunshelf and 5 deck sprays. Flagstone coping surrounds the swimming pool. LED lights illuminate the water in the evenings. The slide with outcropping stone gives the kids a fun recreational activity.

pool builder houzz yorkville il

 

 Platinum Pools has designed, built and serviced swimming pools not only in Yorkville, IL but in most of the surrounded communities of Yorkville, IL.

Platinum Pools has nearly 50 years of building and servicing swimming pools and spas in the Yorkvilleland area including Yorkville, IL. Every unique, high-end swimming pool design begins with a spark of desire. At Platinum Pools  we go to great lengths to get to know as much about our clients as possible. We devote an incredible amount of time collecting subtle details about our clients' desires - both in practical and in fantasy.

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Monday, 14 August 2017 15:52

Winnetka, IL Pool Builders

Platinum Pools is an inground swimming pool builder that builds custom inground swimming pools in Winnetka, IL.  

Platinum Pools offers the following pool related services in Winnetka, IL:

Inground pool design and construction

Swimming Pool maintenance

Landscape design for your backyard

Here is an example of an inground swimming pool that we have built in Winnetka, IL.

 

winnetka il pool builders

 

 Winnetka, IL Pool & Spa

This swimming pool measures 18'0" x 40'0" and features an 8'0" x 8'0" raised spa. The spa is raised 18" and possesses a 3'0" spillway into the pool. Both the pool and spa have LED colored lighting. Both the pool and spa have their own automatic pool covers with stone lid systems. The pool features a swim up bench as well as a diving board. The coping is bluestone, and the exposed aggregate pool finish is French Gray.

pool builder houzz winnetka il

 

 Platinum Pools has designed, built and serviced swimming pools not only in Winnetka, IL but in most of the surrounded communities of Winnetka, IL.

Platinum Pools has nearly 50 years of building and servicing swimming pools and spas in the Winnetkaland area including Winnetka, IL. Every unique, high-end swimming pool design begins with a spark of desire. At Platinum Pools  we go to great lengths to get to know as much about our clients as possible. We devote an incredible amount of time collecting subtle details about our clients' desires - both in practical and in fantasy.

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Monday, 14 August 2017 15:49

Wilmette, IL Pool Builders

Platinum Pools is an inground swimming pool builder that builds custom inground swimming pools in Wilmette, IL.  

Platinum Pools offers the following pool related services in Wilmette, IL:

Inground pool design and construction

Swimming Pool maintenance

Landscape design for your backyard

Here is an example of an inground swimming pool that we have built in Wilmette, IL.

 

wilmette il pool builders

 

 Wilmette, IL Pool & Spa

This indoor swimming pool and hot tub in Wilmette, IL measures 14'4" x 39'6", and is 3'6" to 8'0" deep. The spa is 6'0" x 9'0". Indiana Limestone Coping sets off the Ivory-colored exposed aggregate pool finish, and the beige colored ceramic tile on the hot tub dam wall and perimeter. Columns set off the amazing hand-painted ceiling with skylights. 

pool builder houzz wilmette il

 

 Platinum Pools has designed, built and serviced swimming pools not only in Wilmette, IL but in most of the surrounded communities of Wilmette, IL.

Platinum Pools has nearly 50 years of building and servicing swimming pools and spas in the Wilmetteland area including Wilmette, IL. Every unique, high-end swimming pool design begins with a spark of desire. At Platinum Pools  we go to great lengths to get to know as much about our clients as possible. We devote an incredible amount of time collecting subtle details about our clients' desires - both in practical and in fantasy.

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Monday, 14 August 2017 15:47

Willowbrook, IL Pool Builders

Platinum Pools is an inground swimming pool builder that builds custom inground swimming pools in Willowbrook, IL.  

Platinum Pools offers the following pool related services in Willowbrook, IL:

Inground pool design and construction

Swimming Pool maintenance

Landscape design for your backyard

Here is an example of an inground swimming pool that we have built in Willowbrook, IL.

 

willowbrook il pool builders

 

 Willowbrook, IL Pool & Spa

This inground swimming pool and hot tub in Willowbrook, IL measures 22'6" x 42'0". The raised hot tub measures 8'0" x 8'0", and has a large spillover feature into the pool. The Exposed Aggregate pool and hot tub finish are by Southern Grouts and Mortars and the color is Cool Blue.

pool builder houzz willowbrook il

 

 Platinum Pools has designed, built and serviced swimming pools not only in Willowbrook, IL but in most of the surrounded communities of Willowbrook, IL.

Platinum Pools has nearly 50 years of building and servicing swimming pools and spas in the Willowbrookland area including Willowbrook, IL. Every unique, high-end swimming pool design begins with a spark of desire. At Platinum Pools  we go to great lengths to get to know as much about our clients as possible. We devote an incredible amount of time collecting subtle details about our clients' desires - both in practical and in fantasy.

pool builder il pricing

 

 

Monday, 14 August 2017 15:45

Wheeling, IL Pool Builders

Platinum Pools is an inground swimming pool builder that builds custom inground swimming pools in Wheeling, IL.  

Platinum Pools offers the following pool related services in Wheeling, IL:

Inground pool design and construction

Swimming Pool maintenance

Landscape design for your backyard

Here is an example of an inground swimming pool that we have built in Wheeling, IL.

 

wheeling il pool builders

 

 Wheeling, IL Pool & Spa

This freeform swimming pool in Wheeling, IL holds 33,000 gallons. The raised hot tub is 7'0" round, and has a spillover water feature into the swimming pool. The coping for the pool and spa is poured-in-place concrete. The water feature and slide complete the recreational residential compact water park for this family.

pool builder houzz wheeling il

 

 Platinum Pools has designed, built and serviced swimming pools not only in Wheeling, IL but in most of the surrounded communities of Wheeling, IL.

Platinum Pools has nearly 50 years of building and servicing swimming pools and spas in the Wheelingland area including Wheeling, IL. Every unique, high-end swimming pool design begins with a spark of desire. At Platinum Pools  we go to great lengths to get to know as much about our clients as possible. We devote an incredible amount of time collecting subtle details about our clients' desires - both in practical and in fantasy.

pool builder il pricing

 

 

Monday, 14 August 2017 15:43

West Chicago, IL Pool Builders

Platinum Pools is an inground swimming pool builder that builds custom inground swimming pools in West Chicago, IL.  

Platinum Pools offers the following pool related services in West Chicago, IL:

Inground pool design and construction

Swimming Pool maintenance

Landscape design for your backyard

Here is an example of an inground swimming pool that we have built in West Chicago, IL.

 

west chicago il pool builders

 

 West Chicago, IL Pool & Spa

This custom raised hot tub is the perfect antidote to the winter blues! Measuring 8'0" in diameter, it is raised 18" to provide easy ingress and egress for the whole family. Capped with Indiana Limesone coping, and clad with an irregular oakfield flagstone fascia, the spa emanates subdued elegance. Surrounded by ample Yorkstone manufactured paver decking, and collared by a Yorkstone paver block seating wall, this space provides the perfect safe haven for rest and relaxation.

pool builder houzz west chicago il

 

 Platinum Pools has designed, built and serviced swimming pools not only in West Chicago, IL but in most of the surrounded communities of West Chicago, IL.

Platinum Pools has nearly 50 years of building and servicing swimming pools and spas in the West Chicagoland area including West Chicago, IL. Every unique, high-end swimming pool design begins with a spark of desire. At Platinum Pools  we go to great lengths to get to know as much about our clients as possible. We devote an incredible amount of time collecting subtle details about our clients' desires - both in practical and in fantasy.

pool builder il pricing

 

 

Monday, 14 August 2017 15:40

Wadsworth, IL Pool Builders

Platinum Pools is an inground swimming pool builder that builds custom inground swimming pools in Wadsworth, IL.  

Platinum Pools offers the following pool related services in Wadsworth, IL:

Inground pool design and construction

Swimming Pool maintenance

Landscape design for your backyard

Here is an example of an inground swimming pool that we have built in Wadsworth, IL.

 

wadsworth il pool builders

 

 Wadsworth, IL Pool & Spa

This pool, measuring 20'0" x 45'0" is right in the middle of Horse country. The separate, raised 8'0" hot tub gives the bathers a great vantage point from which to watch the Equestrian activities. Pool and Spa coping is Valder's Wisconsin Limestone. The pool has an automatic safety cover with custom stone walk-on lid system. The pool finish is Exposed Aggregate.

pool builder houzz wadsworth il

 

 Platinum Pools has designed, built and serviced swimming pools not only in Wadsworth, IL but in most of the surrounded communities of Wadsworth, IL.

Platinum Pools has nearly 50 years of building and servicing swimming pools and spas in the Wadsworthland area including Wadsworth, IL. Every unique, high-end swimming pool design begins with a spark of desire. At Platinum Pools  we go to great lengths to get to know as much about our clients as possible. We devote an incredible amount of time collecting subtle details about our clients' desires - both in practical and in fantasy.

pool builder il pricing

 

 

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