Monday, 14 August 2017 16:18

New Buffalo, MI Pool Builders

Platinum Pools is an inground swimming pool builder that builds custom inground swimming pools in New Buffalo, MI.  

Platinum Pools offers the following pool related services in New Buffalo, MI:

Inground pool design and construction

Swimming Pool maintenance

Landscape design for your backyard

Here is an example of an inground swimming pool that we have built in New Buffalo, MI.

 

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 New Buffalo, MI Pool & Spa

This pool and spa in New Buffalo, Michigan features a raised spa with Ipe wood decking surround. The pool is 18’0” x 45’0”, and the spa is 8’0” x 10’0”. Both pool and spa have automatic safety covers with custom walk-on lid systems. The pool deck is planked limestone to look like hardwood flooring, and is perfectly accentuated by the Ipe spa surround. The pool coping is Valders Wisconsin Limestone in Buff color with a modified square edge. Both pool and spa have colored lighting. The swimming pool has an in-floor cleaning system and automation which allows the homeowner to control the system from his smart phone.

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 Platinum Pools has designed, built and serviced swimming pools not only in New Buffalo, MI but in most of the surrounded communities of New Buffalo, MI.

Platinum Pools has nearly 50 years of building and servicing swimming pools and spas in the Lake Geneva area including New Buffalo, MI. Every unique, high-end swimming pool design begins with a spark of desire. At Platinum Pools  we go to great lengths to get to know as much about our clients as possible. We devote an incredible amount of time collecting subtle details about our clients' desires - both in practical and in fantasy.

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James Atlas

James Atlas, an 22-year veteran of the swimming pool industry, is the owner and co-principal of Platinum Poolcare Ltd., a residential swimming pool construction, renovation and maintenance company with service to several commercial aquatic properties including the Bulls, Bears and White Sox training facilities.

Platinum Poolcare Owner James Atlas came to the pool industry after three years of options trading after college, cashing in his chips to work with father Ronald Atlas, owner of Paragon Pools, a commercial pool construction and design company. An entrepreneur at heart, Atlas quickly started up an off–shoot company, Fountain Technologies, through which he designed and constructed water features for luxury residential and commercial properties.

When his brother took over that company, Atlas founded Pool Watch, a management company servicing recreational pools with lifeguard staffing, facility openings, closings and general maintenance. He sold Fountain Technologies and Pool Watch in 1994 and 1995.

Looking to broaden his skill set in the pool servicing industry, Atlas went back to his family pool business, working as a project estimator for multi-million-dollar waterparks, competition pools, high-rise pools, and other large-scale projects.

After a few years, Atlas began receiving consistent inquiries from residential property owners interested in pool construction and servicing. With his father’s blessing, Atlas took the reigns on those new accounts and formed a new company called Platinum Aquatech.

Again looking to go off on his own, Atlas teamed up with Terry Smith, owner of Poolcare Aquatech, another partner company with Ronald Atlas which focused on the service and maintenance. The two companies merged, with Terry and James owning a fifty-fifty share in 2007, effectively becoming Platinum Poolcare Aquatech, Ltd.

Company Background

Platinum Poolcare Aquatech, Ltd., founded in 2007, and resulting from a merger of Platinum Aquatech, Ltd. (luxury swimming pool construction) and Poolcare Aquatech, Ltd.(service, repairs, renovations of swimming pools and spas), specializes in all aspects of pool design, construction and renovation with added focus on specialty aquatic features such as waterfalls, lazy rivers, rock water applications, statuary and other luxury waterscape amenities. The company also provides installation and maintenance services for its customers.

Platinum Poolcare has raised the standards of excellence in residential and commercial pools, spa and waterscape design and construction. We have a combined half-century of experience in building, servicing, maintaining, and renovating award-winning and nationally-recognized gunite pools throughout the greater Chicago area and other Midwest states.

Based in Wheeling, Ill., the company’s headquarters spans 10,000 square-feet of warehouse and office space with 46 trucks, 130 employees during peak season, and one of the industry’s largest onsite replacement parts inventory for quick fixes.

Platinum Poolcare has repeatedly graced the cover of various industry magazines, and has earned hundreds of awards for its designs. The company belongs to the prestigious, invitation-only Aquatech Society for professional pool builders.

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