Monday, 05 June 2017 17:20

Vintage Swimming Pools

Celebrate Summer With Vintage Photos of Swimming Pools Across America

From Time

The swimming pool dates back to antiquity, with examples having been excavated from the times before Christ.  Our modern concept of a backyard swimming pool, however, is much more of a recent historical phenomenon.  This post from Time magazine shows some vintage pool pictures from the early days of the industry in the U.S.

Here is an excerpt from the post:

 Though summer won't official start for a few weeks, the Memorial Day holiday in the U.S. — celebrated on the final Monday in May — is often considered the unofficial start of the season, which many will celebrate poolside.  Though the concept of the swimming pool is an ancient one, such places were generally public or semi-public until relatively recently. Even during what swimming-pool expert Jeff Wiltse has described to NPR as the "pool-building spree" of the 1920s and '30s, most of the pools being built were large, resort-style ones. Owning a private pool was so expensive and difficult that only the very wealthy could do so. That changed around 1960 — due to technology but also, as Wiltse points out, sometimes due to backlash to the desegregation of public pools.
When LIFE magazine sent photographer Joe Scherschel to capture the new world of the backyard swimming pool in 1960, the magazine reported that U.S. consumers were predicted to spend $250 million — that's more than $2 billion of today's dollars — on private pools. And, thanks to new innovations in pool building, the cost of a backyard pool was way down, so do-it-yourself fans and middle-class families could afford to add a pool to their property for far less than it would have cost before.

Click here to read the entire post

James Atlas

James Atlas, an 22-year veteran of the swimming pool industry, is the owner and co-principal of Platinum Poolcare Ltd., a residential swimming pool construction, renovation and maintenance company with service to several commercial aquatic properties including the Bulls, Bears and White Sox training facilities.

Platinum Poolcare Owner James Atlas came to the pool industry after three years of options trading after college, cashing in his chips to work with father Ronald Atlas, owner of Paragon Pools, a commercial pool construction and design company. An entrepreneur at heart, Atlas quickly started up an off–shoot company, Fountain Technologies, through which he designed and constructed water features for luxury residential and commercial properties.

When his brother took over that company, Atlas founded Pool Watch, a management company servicing recreational pools with lifeguard staffing, facility openings, closings and general maintenance. He sold Fountain Technologies and Pool Watch in 1994 and 1995.

Looking to broaden his skill set in the pool servicing industry, Atlas went back to his family pool business, working as a project estimator for multi-million-dollar waterparks, competition pools, high-rise pools, and other large-scale projects.

After a few years, Atlas began receiving consistent inquiries from residential property owners interested in pool construction and servicing. With his father’s blessing, Atlas took the reigns on those new accounts and formed a new company called Platinum Aquatech.

Again looking to go off on his own, Atlas teamed up with Terry Smith, owner of Poolcare Aquatech, another partner company with Ronald Atlas which focused on the service and maintenance. The two companies merged, with Terry and James owning a fifty-fifty share in 2007, effectively becoming Platinum Poolcare Aquatech, Ltd.

Company Background

Platinum Poolcare Aquatech, Ltd., founded in 2007, and resulting from a merger of Platinum Aquatech, Ltd. (luxury swimming pool construction) and Poolcare Aquatech, Ltd.(service, repairs, renovations of swimming pools and spas), specializes in all aspects of pool design, construction and renovation with added focus on specialty aquatic features such as waterfalls, lazy rivers, rock water applications, statuary and other luxury waterscape amenities. The company also provides installation and maintenance services for its customers.

Platinum Poolcare has raised the standards of excellence in residential and commercial pools, spa and waterscape design and construction. We have a combined half-century of experience in building, servicing, maintaining, and renovating award-winning and nationally-recognized gunite pools throughout the greater Chicago area and other Midwest states.

Based in Wheeling, Ill., the company’s headquarters spans 10,000 square-feet of warehouse and office space with 46 trucks, 130 employees during peak season, and one of the industry’s largest onsite replacement parts inventory for quick fixes.

Platinum Poolcare has repeatedly graced the cover of various industry magazines, and has earned hundreds of awards for its designs. The company belongs to the prestigious, invitation-only Aquatech Society for professional pool builders.

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