Platinum-Poolcare Aquatech LTD BBB Business Review

James Atlas

James Atlas

James Atlas, an 22-year veteran of the swimming pool industry, is the owner and co-principal of Platinum Poolcare Ltd., a residential swimming pool construction, renovation and maintenance company with service to several commercial aquatic properties including the Bulls, Bears and White Sox training facilities.

Platinum Poolcare Owner James Atlas came to the pool industry after three years of options trading after college, cashing in his chips to work with father Ronald Atlas, owner of Paragon Pools, a commercial pool construction and design company. An entrepreneur at heart, Atlas quickly started up an off–shoot company, Fountain Technologies, through which he designed and constructed water features for luxury residential and commercial properties.

When his brother took over that company, Atlas founded Pool Watch, a management company servicing recreational pools with lifeguard staffing, facility openings, closings and general maintenance. He sold Fountain Technologies and Pool Watch in 1994 and 1995.

Looking to broaden his skill set in the pool servicing industry, Atlas went back to his family pool business, working as a project estimator for multi-million-dollar waterparks, competition pools, high-rise pools, and other large-scale projects.

After a few years, Atlas began receiving consistent inquiries from residential property owners interested in pool construction and servicing. With his father’s blessing, Atlas took the reigns on those new accounts and formed a new company called Platinum Aquatech.

Again looking to go off on his own, Atlas teamed up with Terry Smith, owner of Poolcare Aquatech, another partner company with Ronald Atlas which focused on the service and maintenance. The two companies merged, with Terry and James owning a fifty-fifty share in 2007, effectively becoming Platinum Poolcare Aquatech, Ltd.

Company Background

Platinum Poolcare Aquatech, Ltd., founded in 2007, and resulting from a merger of Platinum Aquatech, Ltd. (luxury swimming pool construction) and Poolcare Aquatech, Ltd.(service, repairs, renovations of swimming pools and spas), specializes in all aspects of pool design, construction and renovation with added focus on specialty aquatic features such as waterfalls, lazy rivers, rock water applications, statuary and other luxury waterscape amenities. The company also provides installation and maintenance services for its customers.

Platinum Poolcare has raised the standards of excellence in residential and commercial pools, spa and waterscape design and construction. We have a combined half-century of experience in building, servicing, maintaining, and renovating award-winning and nationally-recognized gunite pools throughout the greater Chicago area and other Midwest states.

Based in Wheeling, Ill., the company’s headquarters spans 10,000 square-feet of warehouse and office space with 46 trucks, 130 employees during peak season, and one of the industry’s largest onsite replacement parts inventory for quick fixes.

Platinum Poolcare has repeatedly graced the cover of various industry magazines, and has earned hundreds of awards for its designs. The company belongs to the prestigious, invitation-only Aquatech Society for professional pool builders.

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Thursday, 20 April 2017 10:47

Inground Pool Types

Inground Pool Types

From Swimming Pool.com

Inground swimming pools run the gamut in price and features.  From the entry-level fiberglass shell, to the semi-customizable vinyl-liner pool all the way to completely custom gunite home waterparks, the inground swimming pool can take a homeowner from the simple to the sublime.  The price tag will vary considerably based on the type of pool chosen, as well as the features and amenities available.  This post from Swimmingpool.com covers these different types of inground pools, and sets reasonable expectations in terms of all of these factors for the various types.

Here is an excerpt from the post:

Wednesday, 19 April 2017 08:21

Swimming Pool Return on Investment

Swimming Pools: Valuable Home Upgrade or Just a Pain in the Wallet?

From Money

This is probably the most common question that homeowners have about a swimming pool:  Will it add or detract from the value of my home?  This question is a very complicated one, and the answer will vary depending on a number of factors.  This post from Money explores this question in detail, and will hopefully provide some clarity on an otherwise murky subject.

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Tuesday, 18 April 2017 09:01

Glass Bottom Pool Is Insane

This Glass Bottom Sky Pool Is NOT For the Faint of Heart

From Twenty Two Words

Ever wonder what it is like to walk a tightrope 43 stories in the air?  The flying Wallendas know this feeling, but can anyone experience something similar?  Well, thanks to an amazing glass-bottom cantilevered sky pool in Houston, TX, this experience is virtually reachable by anyone willing to try.  The pool is an amazing engineering feat, but it is not for the faint of heart.

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Monday, 17 April 2017 09:21

Swimming Pool Fence

Installing Pool Fencing

From Home Improvement Pages

When installing a swimming pool, most municipalities will require a fence around the pool.  Even if one's particular municipality doesn't strictly require them, fences are always a great layer of protection to ensure the safety of children and pets.  This post from Home Improvement Pages discusses the specifications of a proper, safe swimming pool fence, as well as some installation tips.

Here is an excerpt from the post:

Friday, 14 April 2017 09:16

Steps to Building A Gunite Pool

What to Consider Before Installing a Pool

From Home Improvement Pages

Even after the process of deciding to design and install an inground pool is complete, there are still lots of steps that need to be undertaken to facilitate the installation.  The laundry list of tasks is long, and includes:  Municipal codes and permit application, engineering, grading, site work, landscaping, fencing, irrigation, lighting, etc. This post from Home Improvement Pages talks about the steps and considerations that need to be taken and checked off before a swimming pool goes in.  

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Thursday, 13 April 2017 09:30

Finding a Pool Builder

Everything you need to know about finding a New Pool Builder

From Home Improvement Pages

Making the decision to install an inground swimming pool is really the easiest part of a long process.  Once the decision is made, the hard work begins.  One of the best ways to navigate through the morass of permits, designs, material choices, and unknown areas of construction is to find a pool designer and builder that one can trust.  This is sometimes easier said than done, which is where this post from Home Improvement Pages comes into play.  This post talks about new pools, the various processes and pitfalls that are present therein, and how to find a qualified contractor to help one navigate through the arduous process.

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Wednesday, 12 April 2017 09:39

Does A Pool Add Value To a Home?

Can a swimming pool add or subtract from the value of your home?

From Home Improvement Pages

This is a very common question that is asked when people are contemplating an investment in an inground swimming pool:  Will the pool add value to my home, or make it harder to sell?  This post from Home Improvement Pages explores this question head-on using data and research, the only objective way to find the answer.  As with any investment, the costs and benefits always need to be weighed out in advance before making a final decision.  With a swimming pool, or any luxury item, there are many intangible assets such as memories and recreation that have to be weighed into the positive column, and are sometimes difficult to quantify in dollars and cents terms.

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Tuesday, 11 April 2017 11:08

Decorating Around Pool

3 Styles to Decorate Around a Pool

From Buy Playa

One frequently overlooked area of swimming pool design and installation is also usually the final one to be undertaken.  Once construction is complete, the landscaping is done, and the pool is filled with water, the final step is outfitting the pool with furniture and decorations.  This post from Buy Playa provides three tropically-inspired design styles to use as a guideline for decorating around an inground pool, for those who would like to bring some of that island flavor home to their own backyard.

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Monday, 10 April 2017 10:12

Cost of Inground Pool

How Much Does a Pool Cost?

From hi pages

Making the decision to install an inground swimming pool is the first step in a very long process.  There are myriad decisions to be made, materials to be chosen, designs, engineering, construction, etc.  Getting started is the hardest part, and even that step is riddled with decisions; What pool construction type, where will the pool be located, who will I turn to, are there municipal rules or restrictions, will I have pool fence and what type?  This post from Home Improvement Pages gives a great primer on getting the ball rolling, and helps the prospective pool owner with some often overlooked areas of concern.

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Friday, 07 April 2017 09:20

Gunite Pool Cost

Gunite Concrete Pool Costs

From How Much

Trying to budget for an inground swimming pool can be a challenge, especially because of the different costs in the different geographic markets.  Labor, Materials, Taxes and Fuel can vary greatly in different regions of the U.S.  This post from How Much gives the cost of an average small gunite pool for many of the major markets around the country.  Be careful when dealing with averages, however, as the article also points out.  There are always additional costs and considerations such as taxes, permit fees, engineering, customization, site clearing and preparation, material choices and quantities, etc., which the article is also careful to point out.  

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