James Atlas

James Atlas

James Atlas, an 22-year veteran of the swimming pool industry, is the owner and co-principal of Platinum Poolcare Ltd., a residential swimming pool construction, renovation and maintenance company with service to several commercial aquatic properties including the Bulls, Bears and White Sox training facilities.

Platinum Poolcare Owner James Atlas came to the pool industry after three years of options trading after college, cashing in his chips to work with father Ronald Atlas, owner of Paragon Pools, a commercial pool construction and design company. An entrepreneur at heart, Atlas quickly started up an off–shoot company, Fountain Technologies, through which he designed and constructed water features for luxury residential and commercial properties.

When his brother took over that company, Atlas founded Pool Watch, a management company servicing recreational pools with lifeguard staffing, facility openings, closings and general maintenance. He sold Fountain Technologies and Pool Watch in 1994 and 1995.

Looking to broaden his skill set in the pool servicing industry, Atlas went back to his family pool business, working as a project estimator for multi-million-dollar waterparks, competition pools, high-rise pools, and other large-scale projects.

After a few years, Atlas began receiving consistent inquiries from residential property owners interested in pool construction and servicing. With his father’s blessing, Atlas took the reigns on those new accounts and formed a new company called Platinum Aquatech.

Again looking to go off on his own, Atlas teamed up with Terry Smith, owner of Poolcare Aquatech, another partner company with Ronald Atlas which focused on the service and maintenance. The two companies merged, with Terry and James owning a fifty-fifty share in 2007, effectively becoming Platinum Poolcare Aquatech, Ltd.

Company Background

Platinum Poolcare Aquatech, Ltd., founded in 2007, and resulting from a merger of Platinum Aquatech, Ltd. (luxury swimming pool construction) and Poolcare Aquatech, Ltd.(service, repairs, renovations of swimming pools and spas), specializes in all aspects of pool design, construction and renovation with added focus on specialty aquatic features such as waterfalls, lazy rivers, rock water applications, statuary and other luxury waterscape amenities. The company also provides installation and maintenance services for its customers.

Platinum Poolcare has raised the standards of excellence in residential and commercial pools, spa and waterscape design and construction. We have a combined half-century of experience in building, servicing, maintaining, and renovating award-winning and nationally-recognized gunite pools throughout the greater Chicago area and other Midwest states.

Based in Wheeling, Ill., the company’s headquarters spans 10,000 square-feet of warehouse and office space with 46 trucks, 130 employees during peak season, and one of the industry’s largest onsite replacement parts inventory for quick fixes.

Platinum Poolcare has repeatedly graced the cover of various industry magazines, and has earned hundreds of awards for its designs. The company belongs to the prestigious, invitation-only Aquatech Society for professional pool builders.

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Friday, 26 May 2017 08:59

Inground Pool vs. Above Ground Pool

Pools: Above-Ground Vs. In-Ground

From In The Swim

So, you've decided to install a swimming pool in your backyard.  The next hurdle to overcome is to establish your budget.  While you are deciding on how much you would like to spend on this endeavor, you will likely be introduced to the different types of inground and above ground pools.  There are vast differences beyond simply the price of these disparate products.  This post from In The Swim examines these in great detail, without alot of fluff.

Here is an excerpt from the post:

Thursday, 25 May 2017 08:47

In Ground Pool Comparisons

Above Ground vs Inground: It’s Not Just About Cost

From Pool Pricer

Most people aren't making a choice between an inground pool and an aboveground pool due to the gap in cost.  This article makes the comparison nevertheless, as there are some clear differences between the two products.  Should someone actually consider an inground pool versus an above ground pool, the differences extend to more than the cost of the products, as the article explains.

Here is an excerpt from the post:

Wednesday, 24 May 2017 08:47

In Ground Pool Cost

UNDERGROUND VS ABOVEGROUND POOLS: COSTS AND COMPARISONS

From River Pools and Spas

Truth be told, this is not even a fair comparision, as the above ground pool is so different from the concrete inground pool that they are not even in the same ballpark.  The inground vinyl liner pool is a closer cousin to the above ground pool, but even the vinyl liner has so many key differences than an above ground pool that it really is a stretch to compare them. Nevertheless, this post from River Pools and Spas does do a great job in presenting the key differences between these vastly different products, and sheds some light on the entire subject admirably.

Here is an excerpt from the post:

Tuesday, 23 May 2017 09:14

How Much Does it Cost To Build A Pool?

What Do Inground Pool Costs? – How to Determine the Price of your Pool

From Premier Pools & Spas

The old addage that originated with the upper class snobbery of the gilded age goes something like this: "If you have to ask the price, you can't afford it".  Well folks, this just isn't true in today's modern age.  The proliferation of available information everywhere makes this sentiment completely obsolete.  Whats interesting, however, is that the cost of a swimming pool project still perplexes even the most connected modern consumer.  This post from Premier Pools & Spas talks about the factors that determine the costs, and thereby eliminating the need to ask this sometimes embarrassing question.

Here is an excerpt from the post:

Monday, 22 May 2017 08:21

Who Peed in the Pool?

Come On In. The Water’s Fine (Mostly).

From The New York Times

This is a subject that is like an elephant in the room, but it is actually more serious than most people think.  This article about uriniating in the pool is both surprising and scary.  It seems like an innocent act, and according to studies, most people do it.  Unfortunately, there can be serious health consequences from doing so.  

Here is an excerpt from the post:

SWIMMING POOL COST

From Landscaping Network

One often wonders when one has decided to install an inground swimming pool, "What will this cost, and will I recoup my investment?"  This post from the Landscaping Network addresses this issue head-on with some possibly surprising revelations.  The method of construction utilized matters not only for the cost of the item, but also how much of the cost may be recouped from the sale of the house.  

Here is an excerpt from the post:

Thursday, 18 May 2017 08:37

How Much Value Does A Pool Add?

Taking a Bath on Your Pool

From WSJ

Most potential pool owners wonder if the effort and expense of installing an inground pool is worth it.  This is a complicated question, and involves many factors besides money.  Eventually, however, the question of whether a pool will add or detract from a home's value will be addressed.  This article from the Wall Street Journal talks about this subject in great detail, with some surprising conclusions. 

How's the pool?

You're probably getting a lot of use out of it this sweltering summer. But how much is it really costing you?

If you don't have one you may be wondering–are they worth the expense or is a pool just a money pit with floating...

Click here to read the entire post

Wednesday, 17 May 2017 09:01

Pool Cost Estimator

Estimator

Pool Cost Estimator

Ever wish there was simple way to get a rough idea of a swimming pool build cost?  Well, your prayers have been answered!  This handy inground swimming pool cost estimator from Custom Outdoor Trends walks you through a simple question and answer exam to ascertain the fine details that will drive the cost of any swimming pool and outdoor living project, and will spit out a rough estimate.  Obviously, this will be just a starting point in the overall planning and budgeting process, but no less handy to start!

From Custom Outdoor Trends

Here is an excerpt from the post:

Tuesday, 16 May 2017 08:59

Cost Of Inground Pools

How Much Does it Cost to Install an Inground Pool?

From Home Advisor

Now that Summer is here, many people's minds turn to installing an inground swimming pool.  If you have waited until Memorial Day to think about a custom inground swimming pool, you are probably looking at swimming next year.  This post from Home Advisor explains the factors that drive costs when installing an inground swimming pool. These factors include construction type, size, features, location, etc.

Here is an excerpt from the post:

Monday, 15 May 2017 10:19

Common Pool Sizes

What Is the Average Size of In-Ground Swimming Pools?

From eHow

The question of the size of a swimming pool is usually broached early on in the swimming pool design process.  The size, shape, and depth of a pool will be dictated by many factors that all need to be considered when designing the perfect swimming pool and outdoor living space.  This post from eHow discusses the reasons behind pool sizes and shapes, and discusses how to assess which design will be right for each individual family.

Here is an excerpt from the post:

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